In this article
Colors bring your site to life. They emphasise and they encourage. They draw attention to certain areas and can reinforce statements.
Colors are known to promote certain emotions and feelings. Red for example is thought of as being a more “physical” color. Here are some of the positive words associated with red:
Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement.
Green, on the other hand is a color of “balance”. Positive words associated with green are:
Harmony, balance, refreshment, nature, rest, restoration, reassurance, environmental awareness, equilibrium, peace.
Use color to your advantage and your products will be irresistible!
How do I get started?
To change your storefront’s colors, head here:
- Online Store > Themes > Customise
- Theme Settings
How do I change the colors used on my site?
You can also select a transparent background and transparent text by clicking the box in the bottom left of any color pallet window.
Let’s go through each of the color options and see which parts of your site they will affect. Red has been used throughout to highlight the changes occurring.
Active link -
(When link is hovered over)
Sale label -
Show box shadows on product images - (toggle on / off) -
Logo link -
When text is used for the logo (not an image). This uses the store name from admin > settings
Logo link hover -
Background hover -
Overlay Opacity -
You now have all the colors in the rainbow for your site and you know how to use them to reach that pot of gold :-)