There was a previous, legacy method for Newsletter setup, involving a “form action URL” but this is no longer required. Now all themes (free and paid) follow the guide below and use this app:
What is MailChimp?
MailChimp works in conjunction with your Shopify store to deliver bulk emails and regular Newsletters to your customers.
Use this fantastic marketing automation tool to keep your customers informed and up-to-date with offers and events relating to your business. Furthermore, this approach keeps your store and brand front-and-centre in your prospect’s mind.
For a more in-depth look at what Mailchimp is and what it can do for you, check out the MailChimp homepage:
How do I install?
You will need to install the official MailChimp app from the Shopify App store here:
The above app is free and connects your Shopify store account to your MailChimp account (which is logged in to entirely separate to your Shopify admin area):
How does it work?
Bulk email sends and Newsletters in general can be a confusing topic if unfamiliar with tech jargon as domains and hosting and other fancy sounding terms are often thrown in to the mix.
Here’s a step-by-step breakdown of the process, minus as many techy terms as possible:
- Customer arrives on your site
- Customer enters his/her email address into the “Newsletter” signup box
- Your theme will automatically transfer this email address to your “Customers” list in your Shopify admin area
You can find your customer email addresses in 'Admin > Customers':
- The MailChimp app then communicates between your Shopify account and your external MailChimp account. It syncs all new email addresses in your Customers list with your chosen MailChimp List.
What about when people want to sign up during checkout instead?
When your customers reach the checkout, Shopify will ask if they’re interested in receiving marketing information from your store. If a customer completes an order and agrees, the MailChimp app will automatically subscribe them to your MailChimp list in your external account.
Communication between your Customers list in the Shopify admin and Mailchimp is not something which your theme code dictates. Your theme’s job is to transfer customer email addresses from the Newsletter signup box, over to your “Customers” list in the Shopify admin. The MailChimp app and Shopify platform take care of the rest.
Tell me more!
If you want to learn more about Customer Accounts, Shopify has a great link explaining this in more detail: