What is a blog?
The term “blog” originated way back in the 1990’s and early 2000’s from "web log" where a writer would post chronological entries of their day or interests, much like a journal or diary, but in digital form.
These days, a blog contains regularly updated, generally related posts (articles), containing content about anything you can think of; cooking, travel, health, adventures in parenting and so on.
You can use your blog to build trust with your existing and potential customers. Every post is a chance to show to the masses what you know, building your credibility.
Because people can post comments and interact with you when they read through these articles, they also get to know you from your responses, and then trust you enough to buy from you. This continued reader engagement is also a huge help for search engine optimization (SEO) too.
More info on SEO: shopify.co.uk/videos/ecommerce-seo-101
How do I display my Blog and Articles on my Storefront?
Once you have created your sparkly new blog and articles, you can head over to your theme’s customization area and link things up to your storefront:
- Online Store > Themes > Customise
- Add sections
- Blog > Blog Posts
Here, you can add a heading, choose which of your blogs to link to and adjust the number of posts displayed on your storefront.
This uses colors from your color schemes set up in your color settings. More information is available on this here:
Give your Blog Section a Heading (This can be different to the actual Blog’s title. This is just plain text, so can't include any bold or italic text.
Describe your blog in further detail:
This text field is optional.
Here is where you can select which blog to feature, change or remove.
Drag the slider to select a value between 1 and 4. This will show an introductory taster of your latest articles (posts).
It's possible to have multiple 'Blog' sections, with content from different blogs on each.
How do I get things set up on my storefront?
Your theme dictates how your blog is visually presented, however, your ‘blog’ and ‘blog articles’ are actually created and managed from outside of your theme settings and inside the Shopify admin area:
It’s often the case that a blog and an article are confused as being the same thing. They are different things and will affect the way your content is displayed.
A blog contains articles, much like a conversation on Facebook or WhatsApp contains messages.
A common misconception is that a new blog needs to be created each time something new needs to be said, however going on the description above, you can see that you can have a single Blog and then go on to create many regular posts called articles within that Blog.
How do I create my first blog and article?
Here is a great Shopify guide on how to create your blog:
Here is how you can create your blog article (or blog post):
Managing readers’ comments:
And that’s all there is to it! You’re now a blog master :-D