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Add the latest images from your Instagram feed, with direct links to boost your followers.


Instagram is a fantastic and hugely popular way to take and share photos with your mobile.

To maximise your store’s sales potential and increase probability of sales, you can link up your Instagram feed directly with your store. This has the overall effect of strengthening your brand’s visual narrative and creates an enhanced “ecosystem” where followers of your feed are introduced to your shop, which leads to purchases and visa-versa.

There a variety of ways you can customise the layout of your Instagram feed to best suit your storefront and personal preference.

Color scheme:

This picks up the colors you have set for these schemes here:

  1. Admin
  2. Online Store > Themes > Customise
  3. Theme settings
  4. Colors
  5. Color schemes

Further information is available here: https://docs.wetheme.com/flow/general-settings/colors


Enter the text of your choice to display here:


This is for plain text only, meaning bold or italic text is unsupported.

Access token:

Setting up your Instagram feed on your storefront is very simple with the Flow theme.

First off, make sure you are logged in to the instagram account that you wish to link with your store. Keep in mind that this could be either a personal or business Instagram account.

Then visit this link and click “Generate Access Token”:



If you have generated your access token, and it is linked to the wrong Instagram account, you will need to log out of your Instagram, and into the new account, and visit the link above to generate a new access token.

Once the token has been generated, copy this and keep it in a safe place for use in a few minutes time.

Head over to your Shopify Admin area and follow these steps:

  1. Admin
  2. Online Store > Themes > Customise
  3. Sections
  4. Select the “Instagram” Section
  5. Under “Access Token”, copy and paste in the token you generated earlier.
  6. Save all changes.


To learn more about Sections, check out this Shopify help document: https://help.shopify.com/manual/using-themes/change-the-layout#add-sections-to-your-store

You should now have your latest images from your Instagram feed!


Alter the width of your Instagram Section

Choose either “Fixed” or “Full width” to condense your image feed to a within the grid layout or expand it to 100% width of the browser.

Full width:


Images per row:

This varies how many images are shown in each of these strips.


This changes the number of horizontal strips that the images are displayed in.

Example of 6 images per row, with 1 row:

Example of 4 images per row, with 2 rows: